Wild Run Alaska

Wild Run Alaska is a premium dog treat brand built on the idea that our pets don’t need anything more complicated than what nature provides. Freeze dried, skin-on Alaskan salmon and nothing else.

The idea of dog treats that didn't need an ingredients label guided our pared back, minimal identity for Wild Run. Using the visual language of icy Alaskan waters and shimmering salmon, the brand was built with simplicity in mind to stand out in a sea of over-processed pet food options.

The wordmark features a subtle notch in the L and R, and this notch has been repurposed throughout the brand, building icons, secondary marks, and the window on the back of the packaging.