Client
Kandypop
Industry
CPG
Services
Kandypop
Extra Good developed logos and packaging that signaled quality and fun to an affluent demographic of discerning candy-enjoyers — and their parents.
Kandypop’s founders sought to attract customers like themselves – moms who were extremely discerning in the things they buy for their families. This meant the brand and packaging had to appeal to a higher end client who wasn’t allergic to fun.
We balanced sophisticated typography with a splash of whimsy, delivering a product that puts candy on level playing field with the highly curated lifestyles and shopping carts of the Kandypop demographic.
