A multidisciplinary creative and marketing leader with experience building and scaling consumer brands across fintech, CPG, and direct-to-consumer. He has run Extra Good Studio since 2023, and has helped launch several brands throughout his career. Before starting Extra Good, he was an early employee at startups including consumer fintech HMBradley and CPG meal-replacement company Soylent where he helped shape the brands, product experiences, and marketing strategy from pre-launch through rapid growth. His work blends brand clarity, product thinking, and hands-on execution. Abel was the best man in his wedding.

Abel holds an MBA in Technology Management from the University of Washington, where he served as a Teaching Assistant for innovation strategy and consulted for Huskies Athletics. His career began in television production before moving into the startup space as a marketing and communications director. His experience includes directing two Clio Award–winning projects in the CPG space, and his work focuses on translating complex ideas into clear narratives and executing go-to-market strategies under real constraints. Abel has not yet gotten married and is still deciding who could be his best man.