The Wonderade wordmark floating in a blue sky beside Pip, a smiling yellow star, as a hand holds up a Major Orange smoothie carton.

Client

Wonderade ↗

Industry

CPG

Services

Wonderade

Wonderade is the kind of product kids would make for themselves if you gave them the resources. We let that idea work its way into every part of this project.

The Wonderade brand is meant to be bold, playful, and expressive – just like the kids who drink it. This is a brand with no rules...well maybe just a few rules.

The Wonderade wordmark in chunky yellow letters on coral red, with a star cut out of the O.
The Wonderade symbol: a coral-red star inside a navy circle on a yellow background.
Wonderade logo lockups on cream: a navy wordmark with Pip the star standing in for the A, a green wordmark trailing from a star badge, a pink pill-shaped badge, an oversized orange wordmark, and Major Orange flexing.
The Wonderade logo can be used in a variety of non-traditional ways. What do kids know about clear space?
The Wonderade color palette: coral red, navy, yellow, purple and green, with lighter tints of yellow, purple and green.
Illustrated Wonderade icons on purple: a fried egg, a strawberry, orange slices, a banana, a splashing glass of milk, and “Juiced Up!” stickers.
Princess Punch, a unicorn in a yellow suit and purple boxing gloves, squaring up to fight on a pink-to-peach gradient beside her name.
Major Orange, a muscular cartoon orange in green pants and purple boots, flexing beside Pip, a smiling yellow star.
Pip, our trusty sidekick, is named for the little pockets inside an orange that are bursting with juice.
Photographed fruit scattered on cream: a pineapple slice, cherries, strawberry halves, a halved orange and a pear.
Wonderade typography in navy on yellow: Alphabet Soup for headlines, Quicksand for body text, and GoodDog for callouts.
Major Orange and Princess Punch smoothie cartons, beaded with condensation, standing in sunlit grass beside oranges and strawberries.
Major Orange and Princess Punch as toy figures on a breakfast table, flexing and kicking beside a glass of orange juice and a plate of toast.
A bus-shelter poster reading “Big and strong juice for bigger and stronger kids,” with a Major Orange carton bursting out of a splash of juice.
A laughing child in a Wonderade sweatshirt stands on a red climbing frame by the water, holding a Princess Punch carton.
A grinning girl with braids and a missing front tooth wears a teal bucket hat with an embroidered Pip star patch.
Two laughing kids in soccer kits crouch on a field, one holding a Major Orange smoothie toward the camera.